This blog post was written for Amazon Prime days in Türkiye.
Amazon Prime Day is a big discount day that millions of shoppers look forward to every year. First launched in 2015 as a celebration of Amazon's 20th anniversary, Prime Day has been marked with bigger discounts and a wider range of products every year since then. This exclusive event for Prime members offers incredible deals on a wide range of products, from electronics and fashion to household goods and books. In this blog post, we'll cover everything you need to know about Amazon Prime Day. From the history of Prime Day to the best discounts, from shopping tips to the benefits of Prime membership, we'll help you prepare for the big shopping event in the best way possible. If you're ready, let's go on a Prime Day adventure together!
What is Amazon Prime Day?
Amazon Prime Day is a period of opportunity that Amazon organizes every year around the world, offering Prime members special discounts and deals for a certain period of time. It is a day that allows Prime members to benefit from discounts and offers sellers more sales opportunities with discounts.
What is Prime Membership?
Amazon Prime is a membership system created for Amazon members. This system offers many opportunities to its members. Amazon Prime members benefit from free and fast shipping, movie and series streaming, special deals and many more privileges. Amazon Prime is free for the first month. When the free trial period ends, Amazon Prime costs 39.00₺ per month.
Advantages
Next Day Delivery
Istanbul, Bursa, Kocaeli, Ankara, Izmir, Eskişehir, Antalya, Balıkesir, Bilecik, Bolu, Burdur, Isparta, Kütahya, Manisa, Sakarya, Yalova, Düzce, Afyon offers free shipping on valid products with no minimum order amount in these cities and also offers next day delivery service to Amazon customers.
Popular Movies, Award-Winning TV Series
Amazon Prime customers can watch Amazon Originals TV shows and popular movies on Prime Video.
Free Games and Game Channel Subscription
With Prime Gaming, Amazon offers the opportunity to access content for games such as League of Legends, Teamfight Tactics, Black Desert Mobile, etc. It also offers the opportunity to get free games and Twitch.tv channel subscription every month.
What are Prime Day Campaigns?
Prime Early Access Deals: Special deals offered to Prime members before discounts become generally available.
Lightning Deals: Limited-time offers that are available while supplies last or while the promotion lasts. These deals refresh throughout the event, which allows customers to check back often.
Best Deals: Longer deals that are valid for the entire Prime Day event, covering a wide range of popular products.
What are the Prime Days in 2024?
Starting at midnight tonight, Amazon Prime Day will start and run from July 16-22, 2024, offering discounts and deals in more than 35 categories.
Standard Amazon User and Prime Difference Chart
As seen in the table, it offers many discount opportunities, especially those who shop a lot know that it can be annoying to pay shipping fees for each product separately. With Amazon Prime, you have the opportunity to get it both fast and even on the same day with Amazon assurance, isn't it beyond amazing?
Great Opportunities for Sellers
Amazon Prime Day is an event that offers big discounts and deals for consumers and significant benefits and opportunities for sellers. Known as Amazon's annual discount festival, Prime Day is the perfect opportunity for sellers to boost sales and promote their brand to a wider audience. Here are some of the key opportunities Amazon Prime Day offers for sellers:
Increased Sales Volume
Prime Day creates an opportunity for sellers to bring their products to a wider audience, thanks to the huge discounts Amazon offers to millions of Prime members worldwide. The increased traffic and demand during this major event allows sellers to significantly increase their sales volumes.
Increase Brand Awareness
Prime Day is not only limited to discounts, but also provides an opportunity for sellers to increase brand awareness. Thanks to Amazon's large customer base, sellers can promote their products and brands to a wider audience. This is a great advantage in terms of building a loyal customer base in the long run.
New Product Launch
Prime Day is an ideal platform for new product launches. Sellers can use Prime Day to introduce their new products to a large audience. This way, they can ensure that their products gain popularity quickly.
Stock Clearance and Inventory Management
Prime Day is an opportunity for sellers to clear out old stock and optimize their inventory. Thanks to the huge demand on Prime Day, sellers can sell their excess stock quickly. This helps them reduce storage costs and make room for new products.
Customer Feedback and Reviews
Increased sales on Prime Day provide an opportunity for sellers to collect more customer feedback and reviews. This feedback is an important resource for improving product quality and customer satisfaction. In addition, positive customer reviews help products become more visible on Amazon.
Amazon's Marketing Power
During Prime Day, Amazon runs a major marketing campaign. Sellers can take advantage of these campaigns to promote their products to a wider audience. With Amazon's strong marketing support, sellers can attract more customers and increase their sales.
Amazon Prime Day is an important event that offers great opportunities for sellers. Benefits such as increased sales volume, brand awareness, new product launches, inventory clearance, customer feedback, and Amazon's marketing power allow sellers to make the most of this major discount festival. If you're an Amazon seller, taking advantage of these opportunities by preparing well for Prime Day is a big step towards growing your business and reaching a wider audience. If you don't know how to do this, it's best to seek professional help.
Prime Day and E-Commerce Shopping Statistics
Amazon Prime Day is not only characterized by big discounts, but also by stunning e-commerce shopping statistics. The event accounts for a significant portion of Amazon's annual sales performance and attracts more sellers and consumers every year. Here are Prime Day's e-commerce shopping statistics and its impact on the industry:
Sales Volume and Revenue Growth
Prime Day is one of the biggest sales days of the year for Amazon. In 2022, Prime Day reached $10.4 billion in sales worldwide, an increase of 7.7% year-on-year. These figures clearly demonstrate the impact and importance of Prime Day in the e-commerce industry.
Number of Participating Sellers
More sellers are participating in Prime Day every year. In 2023, the number of sellers participating in Prime Day increased by 20% year-on-year. This shows the huge opportunities and attractiveness of Prime Day for sellers.
Top Selling Product Categories
The top selling product categories during Prime Day include electronics, fashion, home and kitchenware, beauty products and toys. Technology and electronics, in particular, benefit greatly from Prime Day discounts. In 2023, smart speakers, wireless headphones and robot vacuums were among the best-selling products.
Customer Engagement and Spending Trends
Prime Day attracts millions of shoppers worldwide, not just in the United States. In 2023, around 250 million items were sold worldwide during Prime Day. The average spending of customers was recorded as 60 dollars per person.
Prime Membership and New Subscribers
Prime Day is also driving interest in Amazon's Prime membership service. In 2022, 3 million new Prime members joined Amazon during Prime Day. Prime membership attracts consumers by offering many benefits such as free shipping, exclusive discounts and Amazon Prime Video.
The Success of Small and Medium-sized Businesses
Amazon Prime Day also offers great opportunities for small and medium-sized businesses (SMBs). In 2023, SMBs achieved significant success during Prime Day, accounting for 60% of total sales. This shows that SMBs benefit greatly from Prime Day.
Amazon Prime Day is an event that has a significant impact on the e-commerce industry, attracting more consumers and sellers every year. From sales volume and revenue growth to customer engagement, top-selling product categories and Prime membership, Amazon has impressive statistics. Prime Day continues to be one of the most exciting shopping events of the year for merchants and consumers, while continuing to offer great deals in the world of e-commerce. E-commerce sites and merchants can make the most of these great deals by preparing well for Prime Day.
In this article, we have touched on the opportunities, advantages, dates and other details offered to Amazon Prime members. Let's mention again that Amazon Prime, which is an opportunity for consumers, is also a great opportunity for brands and sellers. For sellers who were caught unprepared this year, don't forget to get support to get professional support or information about the upcoming special event days!
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